The Summer collection 2024 from Vidal Sassoon finds the team in a gothic, dark and moody vibe. Following on from the poetic romance of the modern pre-Raphaelites that were showcased in the Rouge collection for Spring, these new looks have their roots in a Victorian gothic fantasy, a made up world where nostalgia-crazed kids escape into vintage style. Their experimental spirit becomes part of their look and identity, which is make believe and theatrical in a black on black manifesto with austere silhouettes and breathtaking subtleties.
Victorian performers, exotic dancers and circus entertainers in their ‘costumes’ are all referenced in the mood of the imagery for the collection as well as the styling and make up. Gothic, Steampunk inspired clothing layers corsets over sportswear. Nighties and negligee incorporate biker style leathers. A hint of pirate with layers of chains, frilled shirts, waistcoats and buckled shoes, even taking inspiration from ancient history. It’s all about charity shop discoveries! Make up is theatrical and experimental, metallics, bleached brows, contrasting textures. a high gloss lip or a smudged eye. A Sassoon muse is one that doesn’t fit into the typical ‘muse’ stereotype.